20世紀的知名美國設計師Bill Blass曾建議:「遲疑的時候,就穿紅色。」[4, 5]不過,德國波茨坦大學(University of Potsdam)、烏帕塔大學(University of Wuppertal),以及美國佛羅里達州立大學(Florida State University)學者所組成的團隊,並不覺得顏色是單純的時尚選擇。他們想瞭解,女性在情慾高漲的受孕期(fertile phase),也就是排卵日與之前幾天,或是被男性吸引時,是否會傾向穿戴紅色。[3]
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