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俗話說要擄獲一個人的心,就得先滿足他的胃。該如何滿足對方的胃呢?或許我們可以先從「耳朵」下手!首先,讓對方看一些與食材相關的 ASMR 影片,透過影片的音效聲引起食慾。當餐點端上桌後,再播放精心挑選的音樂來佐餐,這樣的組合將帶來雙重的感官體驗,讓對方完全沉浸在美食的世界中。英國著名的多感官用餐體驗餐廳 The Fat Duck 便將這個道理發揮地淋漓盡致[9]。經典名菜「Sound of the Sea」便是在顧客品嘗海鮮時,背景播放著逼真的海浪聲,在顧客在聲歷其境的氛圍中感覺口中的食物更加鮮美!
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Spence, C. (2021). Sonic seasoning and other multisensory influences on the coffee drinking experience. Frontiers in Computer Science, 3. https://doi.org/10.3389/fcomp.2021.644054
Reinoso Carvalho, F., Wang, Q., Van Ee, R., & Spence, C. (2016). The influence of soundscapes on the perception and evaluation of beers. Food Quality and Preference, 52, 32–41. https://doi.org/10.1016/j.foodqual.2016.03.009
Wang, Q. J., Wang, S., & Spence, C. (2016). “Turn Up the Taste”: Assessing the role of taste intensity and emotion in mediating crossmodal correspondences between basic tastes and pitch. Chemical Senses, 41(4), 345–356. https://doi.org/10.1093/chemse/bjw007