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biz互動英語 06月號/2019 第186期


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Fame and Fortune of the New Internet Celebrities
網紅經濟大顯身手
 

Just in case you missed it, the popularity of internet personalities has exploded in recent years. They are regular folks, just like you and me, who have taken to documenting their special interests online and cultivated a following of like-minded individuals in the process. Long story short, being plugged into a loyal fanbase is what sets these creators apart. Cybercelebs on all manner of social media have gotten hold of the most valuable currency going: influence.
 
以防你錯過,近年來網紅的受歡迎程度呈爆炸性成長。就像你和我,他們也是素人出身,習慣在網路上記錄他們的特別喜好,並在過程中培養出一票追隨的同好。簡而言之,與忠誠粉絲群的連結正是使這些創作者與眾不同的地方。所有類型的社群網紅都把握了最有價值的流通貨幣:影響力。


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